Branding

Retail in Asia

Services
Brand Identity
Creative Design
Brand Development

The Project

Headquartered in Hong Kong, Retail in Asia has been the one-stop source for retail intelligence in Asia since 2010.

This year, they wanted to relaunch & refresh their look with an elevated brand identity and website.

Taking inspiration from the retail tag from their previous logo, we modernised the
retail tag and created a custom logo font for the logotype. The retail tag encloses
the acronyms RiA as it can be used as a monogram on its own across other communication materials.