After a brief stint in Digital Marketing, I refocused to follow my passions and begun building a career in art direction and branding.

With 8 years of experience in the field, my current role is the Associate Creative Director of Branding Records, overseeing the creative development for a number of projects at offices in Hong Kong, Shanghai and Milan, for clients including innocent Drinks, Moschino, Ferragamo, Animoca Brands, Mercedes Benz, Swire, Bluebell Group, and more.

I enjoy the collaborative nature in creativity, and how we can harness market trends to realise the visions of clients effectively.