Creative Concept + Storyboard
Salvatore Ferragamo: Qixi Festival
Services
Creative Concept
Storyboarding
The Project
For this Qixi Festival, Salvatore Ferragamo partnered up with actor and singer Yu Menglong to showcase their capsule collection made specifically for Qixi.
We came up with a creative concept and captivating storyline to seamlessly bring together the Qixi collection and the celebrity.
The Storyboard
Execution
Team
Client: Salvatore Ferragamo
Creative Direction: Branding Records
Photo: Oliverjune, WarmStudio
Video: 少年企画 NEWS
Production: SIMI PR & Communication
Digital Interaction: FEVER