Brand Launch Campaign

NIVOSE:
The 5 Senses

Services
Creative Concepts
Creative Design
Offline Experiences
In-store Activations
O2O Engagement
Retail Design
Brand Strategy

The Project
Established in 1933 in France’s second largest city Lyon, NIVOSE became a prominent brand with a select clientele by creating “authentic elegance for the true skiers”. Now entering a new age, NIVOSE is bringing Mountain Chic to the world.

The challenge was to invite the audience in China to experience a lifestyle that was new to them, to establish Mountain Chic as the essence of the NIVOSE brand. To introduce the concept of Mountain Chic, we curated a sensory experience comprised of visuals and activities that involved the 5 senses - sight, hearing, smell, taste and touch. Launching a campaign to establish NIVOSE’s presence both online and offline to help raise brand awareness and introduced the Mountain Chic concept to a new audience.