Capsule Collection Campaign

Moschino x Kellogg’s: Year of the Tiger

Services
Creative Concepts
Creative Design
Storyboarding
Production

The Project
You’ve probably eaten boxes on boxes of cereal, are you ready to step inside one?

This Chinese New Year of the Tiger, step inside the extravagant and surreal world where
MOSCHINO x KELLOGG’S collide.

For the Year of the Tiger, Moschino collaborated with Kellogg’s and created a capsule collection that is dedicated to the Chinese market.

Starting from understanding the collection and its unique pieces, the team and I created a concept that merges the world of Moschino and Kellogg’s where we utilised the cereal box purse product and created a larger than life cereal box and frosted flakes.