WeChat Mini Programme

The MOOschino RUNway

Services
Creative Concepts
Creative Design
Game Design
Online Experiences
O2O Engagement
Brand Strategy

For 2021’s Year of the Ox, MOSCHINO launched a Chinese New Year campaign and created their very first WeChat mini-game. This digital collaboration with MOSCHINO is to help increase both their digital and offline engagement in the Greater China region.

The aim of this game is to immerse the players into the world of MOSCHINO with an O2O strategy. Through the mini-game, players learn more about the aesthetics and DNA of the brand and win exciting prizes that can be later redeemed in MOSCHINO stores.

The design of the game are inspired by real MOSCHINO runway shows and outfits. Players get to pick from 6 choices of outfits on the MOSCHINO Ox that are all from their ready to wear collection from the Los Angeles show, New York show and the Milan show.

There are 3 levels in the game recalling the environment of the runway shows. Simply tap to jump and guide the MOSCHINO Ox to collect coins and special items along the way!