Capsule Collection Campaign

Salvatore Ferragamo:
Tiger in Wonderland

Services
Creative Concepts
Creative Design
Storyboarding
Production

The Challenge
For the Year of the Tiger, Salvatore Ferragamo launched a capsule collection featuring a striking painting of a tiger leaping through a RuYi frame—symbolizing prosperity and good fortune. The challenge was to translate this artwork into a compelling campaign that captured the spirit of adventure, transformation, and endless possibilities.

The Approach
We crafted a story that brought the tiger to life, inviting the audience on a journey beyond the painting into a fantastical world. As the tiger leaps into another dimension, it unveils a realm filled with auspicious animals—each guiding the way toward a year of new hopes and dreams. The campaign blended luxury with imagination, offering an immersive experience that extended beyond fashion into storytelling.

The Outcome
The campaign not only celebrated the artistry behind the capsule collection but also resonated with audiences on a deeper level, embodying the excitement and promise of the Lunar New Year in a visually captivating way.