Capsule Collection Campaign

Salvatore Ferragamo: Tiger in Wonderland

Services
Creative Concepts
Creative Design
Storyboarding
Production

The Project
In the Year of the Tiger, we created a campaign for Salvatore Ferragamo that invites their audience to a fantastical adventure. The brand created a capsule collection that features a painting of a tiger jumping through a RuYi frame that represents prosperity.

From understanding the capsule collection and the story behind the painting, we created a story and campaign that allows the audience to follow the tiger from the painting and leap into another dimension full of new possibilities.

Together, we discover a world full of auspicious animals that will guide you into a year filled with new hopes and dreams.