Pop-up Store

Salvatore Ferragamo: Beijing SKP Pop-Up

Services
Creative Concepts
Creative Design
Offline Experiences
In-store Activations
O2O Engagement
Retail Design
Brand Strategy

The Project
Inspired by the animal, plant and flower patterns by their unique Spring/Summer 2020 collection, this pop up store is inspired by a wild, eclectic green house with exotic animals living within.

It was important for us to create a brand experience that encapsulates the long Italian heritage the brand holds yet also relevant to the Asian market.