Brand Launch Campaign

The ExtraOrdinary Exhibition

Services
Creative Concepts
Creative Design
Content Creation
Digital Advertising
Engagement Activities
Brand Identity
Brand Development

The Project
Gynaecological diseases prevention is not an easy topic, especially in Asian communities. People are often ashamed to talk about their bodies and female empowerment is not a very prominent concept among the local audience.

The Karen Leung Foundation (KLF) sought an innovative approach to gain awareness about gynaecological health. Breaking through traditional channels which are often perceived as embarrassing, KLF went with a more subtle way, making use of the illustrative power of the arts to educate the public about preventing gynaecological cancers.

The female body, a powerful being, is often paired with ubiquitous, ordinary objects. So why can’t we normalise our conversations about the female body? The ExtraOrdinary Exhibition is all about conveying the idea that the female body is ordinary yet extraordinary with a message to ask people to look Beyond the Surface.

By leveraging visuals from the campaign along with works of local and international artists, KLF hosted The ExtraOrdinary Exhibition at The Eaton and Tai Kwun to promote the cause.