Brand Launch Campaign & Social Media Management

innocent Drinks: Fresh in the City

Services
Creative Concepts
Creative Design
Social Media Management
Copywriting

The Project
innocent Drinks is a staple brand from the UK. Expanding their products to Asia, we helped bring their tasty little drinks to two major cities - Hong Kong and Singapore.

With an ever-increasing health-conscious consumer base, interest and demand for fresh juices have risen dramatically in the APAC region in recent years. From local fruit stands to supermarkets, brands have continued introducing innovative designs, packaging, and product development to tackle an oversaturated market.

To stand out from the crowd, innocent had to leverage its quirky brand messaging in a hyper-localized manner. Our team was tasked with tailoring their distinctive tone of voice and adapting their already effective social media formula, specifically for Hong Kong and Singapore-based audiences - two major cities with prominent personalities to match.