Branding & Brand Launch Campaign

Gryfyn: Your Key to the (Un)known

Services
Branding
Creative Concepts
Creative Design
UI/UX Design
Copywriting

The Project
Gryfyn, a digital wallet for cryptocurrency and NFTs needed to develop a unique solution that was able to capture everything they offer. With ambitions to become a key player in this space, Gryfyn needed a visual identity with a strong impact to pique the curiosity of their audience as well as be open-ended for them to scale in the future beyond solely NFT and cryptocurrency. With the crypto wallet space so saturated, many brands abide by the same visual conventions - bright colours, abstract shapes - so that their product remains identifiable, even at the cost of their brand's personality and ease of understandability. This is where Gryfyn needed to stand apart. The brief was to create branding for Gryfyn that was unique in the market and was able to convey the message that resonated with people from an intrinsic need to explore, making it compelling for anyone and everyone to start setting foot in this new reign.