Branding

SAFONE

Services
Brand Identity
Creative Design
Brand Development
Packaging Design

The Project

It is reported that more than 120 billion units of packaging are produced every year by the global cosmetics industry, much of which is not recyclable. The majority of beauty products come packaged in plastic, which takes nearly 1,000 years to decompose.

SAFONE is a brand that creates body products with zero addictive, zero burden and zero waste. It aims to create personal care products that set a new standard, to give a more socially responsible choice of personal care products to consumers through innovation and technology.

Their products includes a range of solid shampoos, conditioner and body wash that contains no water, no plastic and only sustainable and natural ingredients which perform effectively.

The logo icon acts as a monogram for our brand and is primarily used as the stamp for our solid products. It is constructed of 3 parts: the top leaf-like shape representing nature, the bottom circle representing science and the middle showing how SAFONE connects them together.